Search Engine Marketing

Search Engine Marketing (SEM), or Internet Marketing, is becoming increasingly popular as a cost-effective way to generate leads and increase sales. It offers excellent Return On Investment compared to traditional marketing techniques.

SEM is a combination of two elements: Search Engine Optimisation and Pay-Per-Click campaigns.

Search Engine Optimization

SEO aims to improve the positioning of your web pages in search engine results by making clever use of keywords, by obtaining links from other sites (link building) and by regularly modifying the website's contents (website maintenance). Blogs and Newsfeeds are often integrated into a website as part of an SEO campaign. If properly conducted, SEO campaigns give brilliant results, but it can still take time to achieve the top spots for any particular search. A faster way to ensure your website is visible in Google is to combine SEO with PPC.

Pay Per Click

PPC or Paid Search works by allowing you to select a series of keywords that your target customers are likely to type into a search engine and letting you bid on those keywords. Depending on the budget you allocate for each set of keywords, your website's address and a description of your services will appear in a dedicated area of the Search Engine page. In Google for example there are eight "Sponsored Links" along the right-hand side of the page, plus three premium spots (highlighted in yellow) at the top of the page reserved for websites that meet certain quality criteria.

We offer a full SEM service which includes SEO for you web pages and setting up a Google AdWords campaign: you will have full control of the budget, we will help you choose which keywords to bid for and - once your campaign is launched - you will be able to top up your AdWords credit or pause the campaign whenever you like.

To order your SEM campaign now, please fill our enquiry form.